Some people think that is much easier to go through the holiday season without having their home on the market. Guests, family visitors, friends . . . all types of people are coming through that are not normally there so rather than have the home show ready this time of year I am just not going to have it listed. But that is the wrong way to think in this market. It may take a little effort but here are some reasons why you should list your home during the holiday season.
1. Serious Buyers – Although there are less buyers this time of year, those that are out there are serious buyers. I mean, would you really want to shop for a home this time of year unless you had to. EXACTLY!! That is why those that are shopping for a home now are serious and probably looking to move-in quick.
2. Less Competition – Just like the introduction stated, a lot of people think the same way. And although there are less people buying, there are also less people typically with their home on the market. This drop in inventory could be the competitive edge you are looking for to attract those serious buyers from reason #1.
3. Decor Can Make the Home Feel Like . . . Well Home – There is plenty of opportunity to dress the home in holiday decor which can spark a lot of emotion in a buyer this time of year. You have to be careful to keep it on the tasteful side and don’t drape everything that doesn’t move with tinsel and knick knacks. But carefully placed wreaths, candles, holiday swag and a beautifully decorated tree can all conspire to have that buyer draft an offer.
4. Time to Relocate – Whether its the weather or the abundance of companies shoring up their balance sheets and adding employees, there does tend to be a strong percentage of people that relocate this time of year. It is an easy time because the kids are out of school, everyone can pitch in over the holiday period to move because a lot of people have time off from work. And of course, being Florida, we have many escapees from the north that feel like this is the season to buy in warmer weather even if it is just a vacation home.
5. Tax Purposes – Its the end of the year and any financial means that have to be made to satisfy tax write offs or offsets for special tax reasons usually have until December 31 to get done. If someone has a property tax exchange they have to complete or want to get in one round of mortgage interest of their taxable amount will want to buy a home in December.
So, there you have it. It may be tougher keeping the home show ready with all the guests and visitors. But wouldn’t it be worth it if one of those people that came in saw how lovely your home was and decided, now is the time to buy.